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Ammunition companies have been trying for decades to build a better bullet, especially the tipped variety. There are plenty of options on shelves, and for most hunters there’s no reason to upgrade. But wait. What about those seeking perfection and wanting to push the envelope to 600 yards or beyond? That’s the trend today.

Built using all the knowledge ballisticians have gained over years of collecting data, the 6.5 PRC is one of the most perfect hybrid hunting/long-range target rounds ever conceived.

Are you ready to hunt Coues deer? Here's the gear you'll need.

Based upon the success of the initial developments, Hornady has added nine new calibers to its Precision Hunter line.

Is Hornady's Precision Hunter line the ultimate long-range rifle load for hunters?

Prepping for a backcountry bear hunt? Here's the gear you'll need.

CMMG has announced the addition of Hornady's new 6mm ARC (Advanced Rifle Cartridge) chambering to its Resolute and Endeavor rifle lines.

The all-new 7mm Precision Rifle Cartridge (PRC) delivers long, heavy-for-caliber bullets in a standard long action. Fitting the niche between the 6.5 PRC and the 300 PRC, the 7mm PRC features temperature-stable, magnum speed propellants for consistent velocity and longer barrel life.

The Hornady .300 PRC is part of a paradigm shift in centerfire-cartridge design, one brought about by an increasingly improved understanding of internal and external ballistics, and the use of Doppler radar. As a .30-caliber magnum it is not only capable of killing big game, but also other .30-caliber magnums.