“terminal performance”

Federal’s new HammerDown ammo line has been ideally adapted to feed, cycle and function in lever-action rifles while also delivering the best level of terminal performance for hunting that can be extracted from each cartridge.

Federal's new Terminal Ascent has been seriously re-engineered to be the best bullet, for all situations, that will give the best terminal performance available, whether at minimal velocity a long, long way from the muzzle, or loaded in a magnum cartridge with shot distances better measured in feet.

SIG Sauer has a legacy of offering top-shelf products, regardless of type, and it appears the company will continue that heritage with its Elite Hunting ammunition line. Offered in Copper Game, and Varmint and Predator varieties, it is accurate and delivers great terminal performance.

Just days before the annual NASGW showcase, Hornady has rolled out its new-for-2016 product announcements. Chief among them, as far as hunters are concerned, is the upcoming Hornady Precision Hunter line.

With the introduction of Federal Premium's HammerDown ammo, lever-action hunters have a cartridge designed specifically to maximize their effectiveness in the field.

Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.

Benelli's Performance Shop is known for turning out firearms that go far beyond even the already lofty level of the company's products. Now, the Performance Shop has turned its considerable resources toward a hunter favorite: the Benelli Ethos.

With the push of a button, the new Eliminator 6 laser rangefinding riflescope ranges out to 2,000 yards and displays the distance to the target, exact aiming point and wind data.

Federal’s popular Fusion Handgun delivers the accuracy and terminal performance handgun hunters need. Now, the design carries even more power with the new 10mm Auto load. Its 200-grain bullet and 1,200 fps muzzle velocity take full advantage of the cartridge, with more energy and better terminal performance on impact.