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Featuring the PĒK (Programable Elevation Knob) system, a built-in Heads-Up Display and Bluetooth connectivity for uploading custom ballistic data from the new BurrisConnect Mobile App, the Veracity PH is designed to imbue confidence in the field.

Leupold has announced the launch of a brand-new Mark 4HD family of riflescopes. The Mark 4HD series features a 4:1 zoom ratio and five magnification ranges, yielding an accurate and reliable option for close-quarter targeting, long-range dominance and everything in between.

For long-range precision shooting and hunting, the Zeiss LRP S3 includes broad total elevation travel, a daytime-visible illuminated reticle, a ballistic stop and an externally locking windage turret.

Sightron has announced the launch of the new SVIII 5-40x56 ED line of premium riflescopes.

Revic Optics, a division of Gunwerks, has released the Radikl RS25b smart scope with integrated ballistics. The 2nd generation, 4-25x50mm smart scope boasts the Revic ballistic engine that computes elevation and windage solutions, including calculations for aerodynamic jump, spin drift, and earth-based effects.

Following last year's release of the T6Xi series of tactical riflescopes, Steiner Optics has released a new lineup of premium optics designed with the modern big-game hunter in mind: the H6Xi.

From the entry-level Prime to the mid-priced Nitro to the top-shelf Forge, each new line delivers revamped features, benefits and performance for which Bushnell is famous.

Viridian Weapon Technologies has announced the launch of Viridian Optics, and all-new riflescope line that includes solutions for both long-range shooting and hunting, at reasonable rates.