Bushnell has introduced the Trophy Quick Acquisition 1x-6x-24mm, a riflescope purpose built for short- to mid-range hunting, particularly atop lever-actions, brush guns, shotguns and modern sporting rifles.
Phoenix Weaponry has announced they are launching reproduction flip-up sights for 1873 Winchester Model No. 62B rifles, and a red-dot mount for Henry rifles.
I’m just guessing, mind you, but I believe the first American deer rifle was the Model 94 Winchester. To be sure, a lot of deer fell to Model 73s, Marlins, Trapdoor Springfields and flintlocks, but the first sporting deer rifle was the 94. Since that iconic rifle there have been a whole lot more.