New for 2023

Sig Sauer has debuted its Cross Magnum line of bolt-action rifles, answering the call to bring magnum-class calibers to the Cross family.

Savage Arms has announced the release of its 110 Trail Hunter, boasting a Hogue Overmolded rifle stock for excellent purchase and ergonomics.

Danner has teamed up with Ball and Buck, the Colorado-based brand for sporting gentlemen, to produce the Ball and Buck x Danner Light, a special take on the footwear producer’s most iconic silhouette.

Get a closer look at the KFI/Silah Impala Plus, the latest addition to our #SundayGunday series.

Built specifically for duck hunters, the Viper G2 Pro features oversized operation controls, over-molded rubber grips on the stock and fore-end, an enlarged triangular safety and a larger mag well for easy loading.

ZeroTech has announced the Trace 15x56ED Binoculars, featuring Abbe Koenig prisms. This pair of binoculars is designed to deliver cutting-edge clarity and precision for a diverse range of outdoor enthusiasts, hunters in particular. 

Federal Ammunition has announced two new No. 1 Buck loads: the 12-gauge, Premium No. 1 Buck Load, and the 12-gauge, Power-Shok No. 1 Buck load.

From Oct. 10 through Nov. 30 2023, Zeiss will be offering fall discounts through participating Zeiss authorized retailers.

Formulated with nutritious cottonseed, Antler King’s Cotton Candy attractant is irresistible to deer.