Hodgdon Powder Company, the Gunpowder People, has announced the launch of its newly redesigned website, HodgdonPowderCo.com. This redesign not only includes a new version of the overarching Hodgdon Powder Company website but also introduces a streamlined structure for all the brand's associated websites, including IMR, Winchester, Accurate, Blackhorn 209, Ramshot, and the Hodgdon brand. The website also includes easy navigation to the Reloading Data Center, a comprehensive and widely trusted online resource for load development.
The new Hodgdon Powder Company website has been restructured for a more intuitive browsing experience, no matter whether the visitor is searching for smokeless or muzzleloader propellants. Customers will find an extensive lineup of Hodgdon Powder Company shoppable products, complete with detailed information and resources to ensure access to the latest specifications, reloading data/education and upcoming events.
"We are thrilled to introduce our new website and digital experience to the firearms and reloading community," said Aaron Oelger, vice president of sales & marketing at Hodgdon Powder Company. "The overarching Hodgdon Powder Co site will help to unify the brands while allowing them the freedom to showcase their individual personalities. It is now easier than ever for customers to access information, locate our products, and appreciate the unique characteristics of each brand within the Hodgdon family.”
Upon first visiting the new website, "Brands," "Products," "Resources," "Team," "Company" and "Reloading Data Center" are all featured prominently, right on the top of the homepage. Each of these categories further break down into subcategories, which streamline the process of finding exactly what information is being sought. When clicking into the Reloading Data Center, for instance, categories Pistol, Rifle and Shotgun are featured prominently at the top of the page, with each shortcut further breaking down into cartridge or shell once clicked. To see more of these features for yourself, visit hodgdonpowderco.com.