Roxor Offroad Steps Into Fight Against COVID-19

posted on April 17, 2020

The maker of the Roxor, a unique ATV we just introduced to readers, is stepping into the ring to fight COVID-19 in its Michigan neighborhood.

Roxor’s parent corporation, Mahindra Automotive North America (MANA), announced recently several actions it plans to execute from its Auburn Hills, Mich., headquarters and manufacturing facility. The company will re-tool manufacturing operations to produce an easy-to-use aspiration box and face shields and masks for local frontline health care workers and first responders. Additionally, a Mahindra food truck will distribute free meals to Oakland County, Mich., health care workers and first responders.

“MANA’s Michigan employees have taken an all-hands-on-deck approach to the COVID-19 fight,” said Rick Haas, president and CEO of Mahindra Automotive North America. “We have a company full of people who love to design and make things and they’re not people who like to stand on the sidelines. We have ideas coming in from across the company and we’re looking hard at all of them.”

MANA asks any essential business in need of personal protective equipment or products during the COVID-19 outbreak to visit its response website, where personnel may complete a form to inquire about quantities and availability.

The company will continue to work closely with local and state officials in Michigan, its congressional delegation, the National Association of Manufacturers and the Michigan Manufacturer’s Association to evaluate what it can do to contribute to the fight.

What’s more, it is launching the “Roxor Delivers” program nationwide to support Roxor dealers hard hit by the economic shutdown in order to deliver Roxor vehicles directly to consumers’ front doors, limiting social interaction.


Herman Shooting DPP)
Herman Shooting DPP)

#SundayGunday: Leupold DeltaPoint Pro Red Dot Sight

Get a closer look at the Leupold DeltaPoint Pro, the latest addition to our #SundayGunday series.

Rogue Introduces R1000 E-Bike

Rogue Ridge’s RG1000 is the company’s fastest fat-tire e-bike so far. Equipped with a 1,000-watt motor and a 13 amp hour battery, the RG1000 has enough power to handle even steep hillsides.

First Look: Coldfjall Hunting Clothing from Code of Silence

Code of Silence has announced the release of its Coldfjall line of hunting clothing, granting hunters extreme warmth and concealment without unnecessary bulk or noise.

The Ones That Got Away: Bucks That Haunt My Dreams

Do you toss and turn late at night over memories of bucks that got away? Our man does, too. Here are a handful of sleep-robbing tales of bucks that never even gave him a shot.

Cupped Waterfowl Releases Hen Hustler Mallard Call

Cupped Waterfowl’s Hen Hustler can help hunters of all skill levels call in ducks.

Savage Arms Introduces New 110 Carbon Predator

Savage Arms has introduced the newest member of the Model 110 bolt action rifle family, the 110 Carbon Predator. Built to withstand the elements and perform when it matters, this rifle features everything needed to pursue predators far into the field.


Get the best of American Hunter delivered to your inbox.