New for 2023: Primary Arms Optics SLx and GLx

Primos, now a Revelyst brand, will continue its 50th anniversary celebration throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today.

Henry Repeating Arms has announced the addition of two new revolver variants, the H16 Golden Boy Deadeye Revolver and the H17 Big Boy Deadeye Revolver, created in direct response to feedback from Henry owners and enthusiasts.

This recently added pistol from Hi-Point sports a new finish and upgraded features.

When a hunt can shift from tight timber at first light to a long look across open country by midmorning, a scope must do more than just magnify. The Leupold VX-4HD is built for exactly that kind of versatility, blending rugged construction, smart engineering and optical performance into a scope that works wherever the hunt takes you.

Federal Ammunition has launched a limited-edition, commemorative, collectible packaging to pair with Henry's American Cattleman Tribute Edition Rifle. The new 150-grain, .30-30 Win. offering features a bonded soft-point bullet, and the nickel-plated case's unique geometry promotes smooth, reliable feeding through the rifle.