Mossy Oak Announces Break-Up Country

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posted on January 22, 2015

Mossy Oak announced its new camouflage pattern earlier this month, and launched it in earnest at SHOT Show 2015. The company's "Break-Up" line reaches its fourth iteration with the new pattern, known simply as Break-Up Country.

The new design uses larger limbs, leaves, bark, branches and other natural elements to eliminate your outline in a way that few patterns have done before. The company designed its new pattern to be appropriate for as many real-world hunting situations as possible. The Earth-tone colors will blend in nearly any wooded situation, and the pattern incorporates pine elements.

"At Mossy Oak, we make our living by bringing you the most effective camouflage patterns ever made," said Ben Maki, Senior Vice President and Chief Marketing Officer. "We always focus on extensive in-field design and testing so that when we bring you a pattern with the Mossy Oak name on it, you can be assured it's going to work. "

The company also went to great strides to make the pattern as graphically duplicated as possible—Break-Up Country patterns are near perfect matches with each other, regardless of the material they're printed on. It's an innovation that should make it easier than ever for hunters to mix and match their Break-Up Country-themed gear.

Get an inside look at the new pattern with the video embedded below.

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