Mossy Oak Introduces Break-Up Country

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posted on January 8, 2015

In advance of SHOT Show 2015, Mossy Oak has announced its newest camouflage pattern: Break-Up Country.

The new pattern uses larger limbs, leaves, bark, branches and other digitally enhanced natural elements to help eliminate the hunter's outline and help you blend in with the terrain.

"At Mossy Oak, we make our living by bringing you the most effective camouflage patterns ever made," said Ben Maki, Senior Vice President and Chief Marketing Officer. "We always focus on extensive in-field design and testing so that when we bring you a pattern with the Mossy Oak name on it, you can be assured it's going to work. "

The pattern was developed featuring a variety of elements found throughout North America, and has been crafted with equal focus on blending in and breaking up its wearer's outline. The elements included have been designed to match nature's size and provide depth and shadow.

"We share your love of the outdoors, your passion for stewardship and your obsession with hunting," said Toxey Haas, Founder and CEO. "Our connection to the land and the critters that live on it is what gives us our sense of place in this world. If you wake up every morning with a heart of gratitude and can't wait to set foot on your land, listen to a turkey gobble, check a trail camera or climb a tree stand, then Break-Up Country is for you."

Break-Up Country will be available from Mossy Oak retailers in Fall 2015.

For more information, go to MossyOak.com.

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