Move over ducks. Here come the bucks—as in “Country Buck$,” a new reality series that premiers Nov. 19 on A&E. The show follows the Busbice family, founders of Wildgame Innovations, a company that any deer hunter worth his salt block knows is responsible for such luscious whitetail attractants as Sugar Beet Crush and the Wild Estrus Bomb.
Brothers Ryan and Matt Busbice launched Wildgame Innovations more than a decade ago by developing a deer feed block on their home stove. Since then, they’ve grown the company to include 2,400 products and 12 brands. Much of their research and development takes place on the Busbice family’s 55,000-acre ranch in Louisiana, and hijinks ensue as the brothers tackle new projects from a silent crossbow to gator bait and 5D camo.
Helping the brothers in the name of innovation (and fun) are: Uncle Hard Luck, known more for his crazy ideas than his fortune in the deer woods, and his son Joe Buck, who acts as the voice of reason in Hard Luck’s shenanigans. Ryan and Matt’s father Big Bill often finds himself getting roped into the harebrained antics of his brother Hard Luck, much to his wife Beth’s chagrin. Ranch manager T-Carr is caught in the precarious position of working for Big Bill and also trying to help Matt and Ryan with their products. Finally, there is Bella, the family’s pet deer, who constantly gets into trouble. Add visits from friends including country-music singer Jason Aldean, “Duck Dynasty” boss Willie Robertson and “Swamp People” star Troy Landry, and life on the Busbice ranch is anything but all business.
Back-to-back half-hour episodes of “Country Buck$” premiere on A&E Nov. 19 at 10 p.m. and 10:30 p.m. EST/PST. “Country Buck$” is produced for A&E Network by Matador.