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Boss Buck has released a new way to reinvigorate old and new mineral sites: the Boss Booster Concentrated Mineral Attractant. This attractant creates an irresistible, long-lasting mineral site that lasts for weeks, and helps create a pattern deer will follow all season long. Simply open the 7-lb. bag, rake a 3- to 4-foot-diameter circle, and mix the Boss Booster attractant with the soil.
Ideal for use in the pre-season, Boss Booster Concentrated Mineral Attractant is highly digestible by big game animals, promotes antler growth and is made right here in the USA. For more information, please visit bossbuck.com. MSRP: $9.99
New for 2026, Winchester introduces its Supreme Long Range rifle ammunition line. Centered around the BC MAX projectile, Winchester has designed this ammunition with the consistency needed for longer shots in mind.
Knight & Hale Game Calls has announced the return of a fan favorite: The Moonshiner. Alongside this iconic call, Knight & Hale has also introduced a new lineup of pot calls and strikers designed to deliver unmatched realism, durability and versatility in the turkey woods.
Whoever is behind the Henry Repeating Arms wheel these days needs to be given their own set of keys. The boys in Rice Lake have just announced two new product families of lever-action rifles: Protect and Provide.