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Deer hunters can be known as a fairly argumentative lot. From preferred calibers, to favorite guns, to camouflage styles, its rare to hear two hunters fully agree on much of anything. Despite this reputation, most all of them would tend to concur nothing is more important to a successful hunt than their morning coffee. Recognizing this importance, Deer Camp Coffee has released its Opening Day Medium Roast, featuring Realtree EDGE camouflage packaging. This medium-roasted blend promises a consistent flavor, and works not only as standard drip coffee, but as iced coffee, cold brew and nitro brew as well. For more information, please visit deercampcoffee.com. MSRP: $7.95
New for 2026, Winchester introduces its Supreme Long Range rifle ammunition line. Centered around the BC MAX projectile, Winchester has designed this ammunition with the consistency needed for longer shots in mind.
Knight & Hale Game Calls has announced the return of a fan favorite: The Moonshiner. Alongside this iconic call, Knight & Hale has also introduced a new lineup of pot calls and strikers designed to deliver unmatched realism, durability and versatility in the turkey woods.
Whoever is behind the Henry Repeating Arms wheel these days needs to be given their own set of keys. The boys in Rice Lake have just announced two new product families of lever-action rifles: Protect and Provide.