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Sierra Ammunition has announced the new Prairie Enemy Varmint and redator family of hunting cartridges. Each cartridge of Prairie Enemy, which will debut in .204 Ruger, .223 Rem., .224 Valkyrie and .243 Win., is tipped with a BlitzKing bullet, designed for explosive expansion in varmints and small game, with MatchKing accuracy. For more information on this new family of ammunition, please visit sierrabullets.com. Additional Reading: Review: Sierra GameChanger Ammo New for 2019: Sierra GameChanger Ammo
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.