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New from YETI Coolers in 2016

The portable ice chest was first invented in 1951 and, since then, hunters and coolers have been nigh-inseparable. Whether you're keeping your beverages iced down or the spoils of your hunt from, well, spoiling, they're just darn useful. YETI Coolers has rapidly become the most recognized brand on the market, and has intentions on expanding its grip on hunters' hearts in 2016. Check out the video embedded above to get an inside look at what the folks in Texas have coming this year.

For more information, go to YETICoolers.com.

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