“bullet drop”

Leupold has announced the launch of four new models in its VX-3i riflescope line, featuring the company's ZeroLock CDS dial for the first time.

Shooters are drawn to rimfire cartridges primarily due to the per-shot costs being significantly less than those of comparable center-rifle rifle cartridges. However, their downfall is lackluster terminal ballistics—that is, until now. Winchester’s new economical .17 Winchester Super Magnum (WSM) cartridge defies convention, and in doing so handily becomes the highest-performance rimfire extant.

Fast target acquisition and magnification-change capability set the stage for Zeiss’ new Victory V8 illuminated riflescope line.

Steiner has expanded its line of hunting riflescopes with the release of Predator 8 series optics. Boasting 8X zoom, the Predator 8 riflescopes join the Steiner Predator 4 series to provide discerning big-game hunters versatility and precision.

Hawke Optics has boosted its range of LPVO offerings with three new 1-8x24mm riflescope models.

Here’s why the company is about to turn heads in the collective hunting and shooting sports communities.

The acronym embedded in the nomenclature of the SIG Sauer BDX system says it all—Ballistic Data Xchange is exactly what occurs when using the optics system. It is three units—a riflescope, laser rangefinder and smartphone app—which work in sync to ensure hunters fire at distant targets with certainty.

The Huron line provides a value-priced optic to hunters who desire the premium glass, durability and performance Trijicon is known for. With both turret and reticle shooting systems in place for downrange accuracy, you’ll know with confidence where your bullet is headed before pulling the trigger.