“gore optifade”

You name it, they've got it here as day three kicks off at the ATA Show. Based on what I've seen over the first two days, the new year will be a promising one for us bowhunters!

Although this particular bolt gun at first seemed an unlikely choice for a safari—it was named for a mountain range in upstate New York and designed for hunting heavily timbered terrain—the minimal dimensions and balance of the Kimber Adirondack proved an easy-handling rifle has a place on any continent.

Be their tails white or black, be they donkey-eared with wide crowns or basket-racked desert dwellers, the pursuit of deer across this land is as American as it gets. Here’s a look at the new gear that will get you there, keep you there and, we hope, return home stained a little red.

Here's the gear that'll keep you warm as winter sets in.

Here are five things you need to know about Benelli's new Super Black Eagle 3.

All things considered, the Benelli SBE 3 is a well-planned evolution of not just the SBE platform, but semi-automatic shotguns in general. The dominance of the pump gun is over, never to return.

From rugged hill country to 13,000-foot mountain peaks, Sitka’s new-for-2017 women’s hunting collection delivers.

Here's our list of this year’s top new guns and gear for lady hunters, straight from SHOT Show 2018.