“zoom”

Nikon Sport Optics has announced the release of its all-new Prostaff 7 Riflescope series. Featuring a 30mm main body dude, the Prostaff 7 is designed to provide a wider maximum internal adjustment range, which should make dialing in the elevation and windage adjustments for long-range shots easier.

All in all, a pragmatic hunter should find the Elite 3500 more than good enough to “ride the river with.” At typical street prices, and with Bushnell’s limited lifetime warranty and one-year money-back guarantee, the Elite 3500 could be considered a best buy, too.

Fast target acquisition and magnification-change capability set the stage for Zeiss’ new Victory V8 illuminated riflescope line.

A spotting scope is one of those ancillary shooting and hunting accessories that isn’t essential—until you’ve used one. Don't believe us? Try the affordable MeoPro 80 HD from Meopta.

Looking for new glass? 2016's batch of new hunting optics is pretty impressive. Here are some of the top new wares.

SIG Sauer has expanded its optics line, and had its latest releases on display at the 145th NRA Annual Meetings and Exhibits in Louisville.

Steiner has announced that its P4Xi 1-4x24mm riflescope—previously available only to law enforcement personnel—will now be offered to the general public.

Riflescopes with parallax adjustments, illuminated reticles, 8X zoom ranges and turrets dialing past 1,500 yards are impressive, but do we really need that to still-hunt whitetails in Ohio farmland or chase elk at 8,000 feet in Idaho? An optic like Leupold’s new VX-3i 3.5X-10X-40mm with the Boone & Crockett ballistic reticle is likely better suited for most hunters’ needs. This 12.6-ounce scope, a reengineered upgrade from the previous VX-3, is bright, sharp, slim and extremely reliable.

Here's a little sage advice to think over before choosing your next optic.