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Zeiss is offering a $100 instant rebate on Terra ED 10x42 binoculars through July 15.

Zeiss is offering instant savings of up to $300 on the purchase of all 2018 riflescope models through Dec. 31.

Carl Zeiss Sports Optics has announced its "Fall Field Days" promotion, which will give hunters the chance to save cash on some of the company's most popular optics.

Benelli USA has added several color options to its Benelli Super Black Eagle 3 lineup, including new Cerakote and camo combinations for their 28-inch barrel shotguns with 12- and 20-gauge three-inch chambers.

The venerable Benelli Super Black Eagle turned 25 in 2016. Let Field Editor Jeff Johnston sing it a few praises.

In no particular order, here are our picks for the best new shotguns of 2017.

Ever wondered which firearms are the hottest tickets on the market? GunBroker.com routinely lifts the veil on that mystery by publishing its top sellers on a month-to-month basis, among both used and new firearms.

Ever wondered which firearms are the hottest tickets on the market? GunBroker.com routinely lifts the veil on that mystery by publishing its top sellers on a month-to-month basis, among both used and new firearms.

Carl Zeiss Sports Optics, an international leader in optics and optoelectronics, named American Hunter Senior Editor Karen Mehall Phillips its 2015 Outdoor Writer of the Year at the 2016 SHOT Show in Las Vegas, Jan. 18.