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Nikon Sport Optics has announced the release of its latest laser rangefinder—which features a never-before-seen caveat. The Monarch 7i VR is being hailed as the industry's first laser rangefinder to feature a vibration reduction system.

Nikon Sport Optics' newest offering is the Monarch 7i VR Laser Rangefinder. Nikon says it is the first ranging optic to compensate for the human body's physical inability to be completely still. This is accomplished through Nikon’s new VR (Vibration Reduction) Technology. Here are five things you need to know.

A bevy of companies have teamed to launch the new "Go Hunt" giveaway, which will award one lucky hunters with a prize package worth nearly $4,000 in gear.

Nikon has announced the release of its new Monarch 3000 Stabilized rangefinder, which the company says reduces vibrations in the viewfinder by 80 percent while simultaneously aligning the viewed image with the laser.

Kestrel Ballistics has announced the release of the KestrelMet 6000 Food Plot Weather station—a rugged, reliable monitoring solution that helps hunters more effectively grow and maintain a thriving food plot.

Designed to combine the ultimate in speed and stealth, the Carbon Express Maxima Sable RZ is constructed with Carbon Express’s exclusive TriSpine technology.

These products are made tough, dependable and proudly in the USA.

FORLOH is on a mission to design, source and manufacture world-class hunting apparel right here in the USA. Engineered with a ‘no concessions’ approach, every piece of gear is backed by a lifetime guarantee. 

Irish Setter's upcoming line of Pinnacle boots utilizes a patented ATC outsole with Ground-Sensing technology, which shapes and contours to rocks and uneven surfaces, promising to enhance underfoot stability.