“zeroing a rifle”

Much has been written on the ideal distance to zero a hunting rifle. There is no best sight-in range for everyone, because the range at which hunters expect to shoot their quarry differs considerably. There is one technique, however, that should allow you to hold your crosshairs on the vitals of deer-sized game and keep the bullet inside the vital zone out to 280 yards—and Jeff Johnston's ready to share it with you.

If you inspect your target between groups, your barrel should cool sufficiently.

Shooting and hitting running game can be easy—if you learn how! The American Sportsman Shooting Center is the place to do that.

From the entry-level Prime to the mid-priced Nitro to the top-shelf Forge, each new line delivers revamped features, benefits and performance for which Bushnell is famous.

Contributor Bryce Towsley takes a look at the pros and cons of several zero options to help you decide which is best for your hunting style.

Here’s a straightforward, step-by-step beginner’s guide to zeroing a rifle.

If you strive to have the best rig possible come opening day, now is the time to give your rifle a good tune-up.

Marrying state-of-the-art technology with Swarovski’s top-quality lenses, coatings and manufacturing, the dS 5x-25x-52mm P has an integrated ballistic calculator and laser rangefinder that delivers precise shooting solutions from a single optical device.

Fitting the niche between the 6.5 PRC and .300 PRC, Hornady’s brand-new 7mm PRC cartridge delivers long, high-BC bullets in a long-action receiver, and temperature-stable, magnum speed propellants for consistent velocity and extended barrel life.