“sports optics”

American Hunter editors announce their favorite guns and gear as the 2011 Golden Bullseye Award winners.

After testing it out while hunting and wildlife watching, the author discovered the SLC 42 HD stacks up well against the company's top EL binocular.

The National Rifle Association has announced the sponsors for "NRA All Access," a series that premiers Sunday January 5, 2014, at 10 p.m. ET/PT on the Outdoor Channel.

As we look toward the fall bow seasons, anyone who enjoys viewing wildlife will appreciate the images captured by the new Zeiss Victory SF.

SIG Sauer had one of the hottest booths at SHOT Show 2015, and for good reason—the company rolled out its new optics line for the first time. Hunters should pay attention.

Venerable German company ups the ante on top-tier binoculars, new crossbow scope.

In case you missed the 144th NRA Annual Meetings and Exhibits in Nashville over the weekend and haven’t yet seen it in your local archery shop, here’s why you need to go check out Zeiss’ TERRA 3X crossbow scope!

For 2015, Zeiss offers its Terra XB75 2X-7X-32mm. The 13-ounce marvel sports a patented ballistic reticle with aiming points from 20-75 yards in 21/2-yard increments—based on the chronographed speed of our crossbows.