“optifade”

HydeOut, by Rig'Em Right, showcases the first ground blind ever available in Gore Optifade Concealment patterns.

Built on the inertia-driven system that harnesses recoil to operate the action, the new Franchi Affinity 3 and 3.5 Elite shotguns are fast, slim and reliable. Stocks are adjustable for drop and cast, and barrels feature a Cerakote finish, lengthened forcing cone for better pattern density and a TrueGlo fiber-optic front sight.

American Hunter Executive Editor John Draper heads to Prospect Hall Hunting Club in West Virginia, to test out the Franchi Momentum Elite rifle.

Mathews Archery has announced the release of its new Triax bow, designed to be compact, exceptionally quiet and vibration-free.

American Hunter Executive Editor Jon Draper checks out the new 20-gauge Benelli Super Black Eagle 3, at a field-day event in West Virginia.

Get a closer look at the Benelli M2 Field, the latest addition to our #SundayGunday series.

American Hunter Executive Editor Jon Draper puts the new Franchi Affinity turkey guns through their paces, during a field-day event at Prospect Hall Hunting Club in West Virginia.

Franchi USA has updated its Momentum Elite for 2024, with two new hard charging caliber options: the 450 Bushmaster and classic .30-'06 Springfield.

Benelli USA has added several color options to its Benelli Super Black Eagle 3 lineup, including new Cerakote and camo combinations for their 28-inch barrel shotguns with 12- and 20-gauge three-inch chambers.