“150”

When SHOT Show 2016 opens on Tuesday, word of countless new product releases will quite literally steal the show. And yes, while the Winchester brand will have no shortage of new surprises for its consumers, the company will also begin what promises to be a year-long celebration.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.

Beginning October 1, Benelli launched its "Take It To The MAX" fall promotion, which will offer consumers a chance to claim a $150 Drake gift card with the purchase of select shotguns.

Winchester's turning 150, and we've got to say—the company is looking pretty good for its age. As such, it's celebrating the landmark anniversary by bringing an array of legendary firearms to the 145th NRA Annual Meetings & Exhibits in Louisville this weekend.

In case you hadn't heard, the Winchester brand as a whole is celebrating 150 years of history at SHOT Show—and throughout the entirety of 2016, for that matter. And if you're going to celebrate your history, it makes sense to show some of it off.

A legendary brand was launched in 1866, and 150 years later Winchester is celebrating its founding with a series of commemorative offerings. Among them is a once-in-a-lifetime series of 10, pre-production rifles, chambered in 44-40, of the "One of Five Hundred" Model 1866 "Yellow Boy."

A lot of companies are celebrating anniversaries in 2016. Winchester us turning 150. Remington's now 200 years old. And Benelli's legendary Super Black Eagle? Well, it's only 25, but it's made for a memorable quarter century. To celebrate, Benelli is introducing a limited edition SBEII 25th Anniversary model of its most celebrated scattergun.

Carl Zeiss Sport Optics is kicking off its 2016 Spring Shooting Days a bit early by offering instant savings of $150 on select Conquest HD5 and DL riflescopes. The purchases must be made between Feb. 1 and Feb. 28, 2016 at participating Zeiss retailers.

It was 150 years ago that the name “Winchester” was first stamped on a rifle. But Winchester’s narrative began well before that, and it is a tale tied to the American West, to the wars of the 20th century, to big personalities such as John Browning and John Olin, and to the manufacture of billions of cartridges and millions of rifles and shotguns beloved by generations of Americans.