Winchester Acquires White Flyer Targets

Olin Corporation announced an agreement to acquire the assets of White Flyer Targets, LLC—one of North America’s leaders in recreational trap, skeet, and sporting-clay targets—and combine it with the Winchester Ammunition business. The acquisition includes White Flyer’s five state-of-the-art manufacturing facilities in Coal Township, Pennsylvania; Dalton, Georgia; Webb City, Missouri; Knox, Indiana; and, San Bernardino, California. It also includes White Flyer’s recently announced Eco Flyer target product line.

“We are extremely excited to bring together these two leading brands to serve the millions of people who participate in competitive and recreational shotgun shooting sports,” said Brett Flaugher, president of Winchester Ammunition. “The combination of Winchester and White Flyer should enhance the continued growth of trap, skeet, sporting clays, and other shotgun sports. This acquisition offers the unique opportunity to provide comprehensive ammunition and clay target solutions for the thousands of shooting ranges across America.”

Robert Lippert, president and CEO of Reagent Diversified Holdings, Inc., owner of White Flyer Targets, LLC, noted, “Winchester is the perfect choice to take ownership of our iconic brand. The pride our employees have in White Flyer Targets, LLC will only expand as they are welcomed into the Winchester team. We are confident that shooting sports, overall, will benefit from this pairing.”

The transaction is contingent on Olin’s completion of confirmatory due diligence, definitive agreements, and final approval of both companies’ Boards of Directors. The transaction is not expected to require any premerger filings and is expected to be completed in the fourth quarter of 2023. Olin would fund the transaction with cash on hand and anticipates that the transaction would be immediately accretive to Olin’s shareholders.

For more information on Winchester Ammunition, a storied American Brand founded in 1866, visit winchester.com. For more on White Flyer, maker of some of the most popular clay pigeons in America, visit whiteflyer.com. And of course, for more on the proceedings, check back with us here at americanhunter.org.