Sportsman's Guide Rebrands, Launches "Share the Thrill" Campaign

by
posted on August 18, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

The outdoor sporting goods retailer Sportman's Guide has launched a brand campaign and redesign centered around a "Share The Thrill" rally cry that's meant to unite sportsmen and women through their love of the outdoors.

Sportsman's Guide's rebranding begins with a new logo, featured above. The design will be utilized in the company's new advertising campaign, which will begin in late August 2014. The company's website will also receive an updated look, along with new mobile and tablet friendly features.

“Sportsman’s Guide is boldly on the move with progressive innovations to better serve and engage with our customers,” said Jay Berlin, chief executive officer, Sportsman’s Guide. “What hasn’t changed are our long-held tenets of guaranteed low prices bolstered by 100 percent lifetime satisfaction and outstanding service."

For more information, go to SportsmansGuide.com.

Latest

Goose And Gun 2
Goose And Gun 2

Choosing the Proper Goose Load

When gunning for geese, use these tips to select the optimal load.

First Look: Derya Arms EX1300 O/U Shotgun

Derya Arms has introduced the EX1300, a break-action over/under shotgun offered in 12-gauge, 20-gauge and .410 bore.

#SundayGunday: Spandau Arms RL

This week on #SundayGunday, were discussing a new classic hunting rifle, the RL Bolt-Action from Spandau. Chambered in the classic and dependable .308 Winchester, the first thing you’ll notice is that this rig looks a lot like a wood stocked Remington 700, and that’s because that’s basically what it is. Learn more about it in this exclusive video.

Hunting Small Game: An Overview

Curious how to get started in small game hunting? Red on as Tim Hovey reflects on how small-game hunting shaped his development as a hunter, taught him patience, stalking, shooting and fieldcraft. He describes hunting rabbits, squirrels, hares, and marmots in Idaho, highlighting the challenges unique to both rimfire and shotgun. He also recounts introducing his daughters to hunting, and encourages experienced hunters to revisit their small-game roots.

Whitetail Knowledge: Why So Many Late Fawns?

Here is the information I gleaned from an interview I conducted with a whitetail biologist to answer my whitetail question of the year. That question is: Why are we seeing so many new fawns in August and September?

Delisting of Wolves Addressed by President Trump

On Sept. 4 President Donald J. Trump issued “Supporting America’s Ranchers,” an executive order that addresses a variety of concerns in the domestic meat supply. Section 3, “Helping Ranchers Combat Predation” includes at least one directive of interest to hunters. It addresses the decades-old controversy over wolves and the Endangered Species Act status that too often hamstrings management.

Interests



Get the best of American Hunter delivered to your inbox.