NRA Unveils New Look and Video for Eddie Eagle

by
posted on June 17, 2015
eddie_eagle_new_f.jpg

During its 144th Annual Meetings and Exhibits in Nashville, Tenn., the NRA unveiled a brand new look, including a new video and website, for its Eddie Eagle GunSafe Program. The video features the familiar face of Eddie Eagle, a cartoon character who’s delivered a crucial message to nearly 28 million children since 1988.

Eddie has a modernized look and some new friends known as the Wing Team.

Together, they teach children from preschool through third grade the right thing to do if they ever come across an unattended gun: “STOP! Don’t touch. Run away. Tell a grown-up.” The video also includes a discussion between the Wing Team, parents and law enforcement to answer questions children might have in such a situation.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

The new video is the result of a year-long research and development process involving focus groups in cities across the country. Moms, children, teachers, principals and superintendents vetted the characters, storylines and songs in order to create the finished product.

The modernized program will include resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more, most of which can be found on the new interactive website. Visit eddieeagle.com to watch the video and learn more about the program.

For more information, go to EddieEagle.NRA.org.

Latest

Negative Effect Of Talking While Hunting Lead
Negative Effect Of Talking While Hunting Lead

Studies Show Negative Effect of Talking While Hunting

Wildlife biologists have determined that hunters talking afield will send most animals in flight faster than gunshots or dogs.

How to Hunt Safely Into Old Age

Hunters armed with the wisdom of age plan for eventualities like ailments, first-aid emergencies and remote communication. Everyone else should heed sage advice if they want to become an old hunter.

Review: Leupold RX-5000 TBR/W

Other than being a tough-as-nails handheld unit that’s touted to range to a maximum of 5,000 yards, the RX-5000 contains “Location Pinning” technology that represents perhaps the biggest advancement for hunters since the laser rangefinder itself.

AR-Platform Rifles Becoming More Common Afield

Forty-one percent of surveyed hunters used an AR-platform rifle at some time for hunting, according to the findings of research conducted by Responsive Management for the Outdoor Stewards of Conservation Foundation.   

#SundayGunday: Taurus Expedition

This week, we’re taking a closer look at the Taurus Expedition, the company’s first-ever bolt-action rifle.

Tips for Moving Your Stand During Deer Season

Hunt long enough and you’ll encounter the need to move a deer stand during the season. Here are some tips for the best ways to do so.

Interests



Get the best of American Hunter delivered to your inbox.