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Rocky Boots has debuted its Stratum Outdoor Jacket in Realtree Edge Camo. With Rocky Scent IQ Atomic to destroy human scent on the microbial level, the jacket sports moisture-wicking material and DWR (Durable Water Repellent) coating to keep its wearer dry. Further, wind-resistant construction and heat-retention lining provide warmth when temperatures dip.
For more information, please visit rockyboots.com. MSRP: $120
Leading off Savage's line of next-generation Model 110s comes the 110 Trail Blazer, perfect showcase for the company's new AccuFit 2 stock. Learn more about it in this exclusive video with American Hunter Editor in Chief Scott Olmsted.
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.