“Enter the Beretta Dimension.” The four-word invitation—alongside the image of a blue cube bearing the company logo—drew gunwriters by the dozens to Italy last week for Beretta’s International Press Day 2010. From the article "The Beretta Dimension."
The last evening in the province of Brescia, Italy, was spent in the nearby town of Sirmione along the famous Lake Garda, Italy’s largest lake. The region was formed at the end of the last ice age 10,000 years ago. The lake’s shoreline is divided between the provinces of Brescia (southwest), Trento (north) and Verona (southeast)--the noted setting of Shakespeare’s “Romeo and Juliet.” The picturesque peninsula is noted for its thermal springs and draws thousands of visitors each day.
Eager to Shoot
Eager to check out the “monster of lightness and control,” writers lined up for their chance to fire the new A400 Xplor Light. Thanks to Beretta’s patented gas-operating system, the gun is equipped to handle any 2-, 2 3/4- or 3-inch shotgun shell. Note the variety of shotshell sizes in the foreground.
Entering The Dimension
Upon arrival at the gun range in Lonato, Italy, writers were shown into a blue tent, or box, representing the Beretta Dimension.
The castle dominates the landscape of the town and has a large moat where ducks and swans can be seen today.
A Cold Treat
No visit to Italy is ever complete without enjoying a bit of gelato. One scoop just doesn’t do it!
Sirmione's Scalager Castle
Built in the 13th century, Sirmione’s Scalager Castle, situated along Lake Garda, is considered one of the finest examples of a medieval fortification, including a rare fortified port. The castle has large crenellated walls and towers and an inner porch set in medieval and Roman stones.The entire structure is surrounded by water and a second defense wall can be reached through a drawbridge. There are 150 steps leading to the ramparts and the tower is open to the public.
Hard at Work
With a history spanning 500 years and 15 generations, Beretta produces aproximately 1,500 firearms per day. Approximately 90 percent of production consists of sporting firearms, 75 percent of which are exported to nearly 100 countries. In the name of precision mechanics, Beretta competition shotguns alone have been used by shooters to win more Olympic medals than any other shotgun maker worldwide.
Through The Gates
At the Beretta factory, “entering the Beretta Dimension” starts with passing through the gates at headquarters set against the backdrop of Gardone Val Trompia in Brescia, Italy.
New Clothing and Accessories
Enjoy a new outdoor experience by entering the Beretta Dimension of clothing and accessories. Beretta announced it will offer 470 garments and 460 accessory options for Fall/Winter 2010.
At first glance, one might think the beautifully detailed engraving on the receiver of the SV10 Perennia I has been done by hand.
As American Hunter Senior Editor Karen Mehall will attest, when it comes to the SV10 Perennia I, hunters will appreciate the elegance of its side view and how well the polished, blued barrels blend into the receiver. The shotgun gets high marks overall for its wood-to-metal and metal-to-metal fit and finish.
Small But Mighty
Billed as the "lightest predator of its kind," the A400 Xplor Light has quite the fitting mascot in the form of a small but mighty dinosaur.