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Swarovski Optik North America has announced a Z5i illuminated riflescope in a lightweight 1-inch main tube, with 5X zoom (2.4-12X50 mm; 3.5-18X44 mm; or 5-25X52 mm). This Z5i has been developed for clearer visibility in low-light situations, to help hunters acquire a quicker sight picture on their quarry. Standard turrets are 1/4-m.o.a., while the addition of an optional ballistic turret, together with a patented four-point coil spring system, provides an easily adjustable and field-repeatable system. For more information on the Z5i, which is available with three reticle choices in the second focal plane, please visit swarovskioptik.com. MSRP: $1,588-1,921.
A .375 H&H Magnum for less than $1,000 is a win for hunters on any continent, especially when it comes packed with features and has the sub-MOA accuracy potential of the American-made Evoke from Christensen Arms.
Expanding its assortment to include soft goods in 2026, waterfowl brand Avian-X has announced an all-new lineup of packs specifically designed to keep waterfowl hunters organized, mobile and ready for anything.
Norma’s ballistician Nils Kvale saw the wisdom of having the velocity and horsepower of the .300 H&H Magnum, but in a shorter, more affordable receiver, and used the H&H case to develop his .358 Norma Magnum in 1959 as well as the .308 Norma Magnum one year later. The .308 Norma Magnum closely resembles the wildcat .30-338 cartridge, though the shoulder of the former is located a bit more toward the base than that of the .308 Norma Magnum. Intrigued? Read on about this often unfairly overlooked hunting classic.
Chiappa Firearms expands its rimfire lineup with the introduction of the Bushranger M1-22 Semi-Auto, a .22 LR rifle built to bridge familiar sporting ergonomics with modern accessory capability. The Bushranger is intended for recreational shooting, skill development and range use, but could also excel in the hands of any small game or varmint hunter.