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Swarovski Optik North America has announced a Z5i illuminated riflescope in a lightweight 1-inch main tube, with 5X zoom (2.4-12X50 mm; 3.5-18X44 mm; or 5-25X52 mm). This Z5i has been developed for clearer visibility in low-light situations, to help hunters acquire a quicker sight picture on their quarry. Standard turrets are 1/4-m.o.a., while the addition of an optional ballistic turret, together with a patented four-point coil spring system, provides an easily adjustable and field-repeatable system. For more information on the Z5i, which is available with three reticle choices in the second focal plane, please visit swarovskioptik.com. MSRP: $1,588-1,921.
Leading off Savage's line of next-generation Model 110s comes the 110 Trail Blazer, perfect showcase for the company's new AccuFit 2 stock. Learn more about it in this exclusive video with American Hunter Editor in Chief Scott Olmsted.
In the market for a new optic? You're in luck. In this installment of our 2026 SHOT coverage, we tasked experienced hunter and longtime contributor Brad Fenson with rounding up the best new optics of 2026. Read on to see what made his exacting cut.
Hornady’s American Whitetail ammo line has been a huge success, offering a no nonsense combination of Hornady’s InterLock and their excellent brass cases. Deer hunters now have even more to be happy about, with the release of the Hornady American Whitetail Tipped.
Galco has launched the Brush Hog Belt Holster, to protect hunters' pistols from nature and the elements while keeping them ready for quick action in the field.