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Winchester Ammunition Launches New Website and Enhanced Ballistics Calculator

Winchester Ammunition Launches New Website and Enhanced Ballistics Calculator

Winchester Ammunition has announced the launch of the new Winchester.com, which features improved technologies and functionality, an enhanced ballistics calculator and a redesigned gear store.

The new website includes a mobile-friendly design; personalized content, including articles, product videos, Winchester TV series and short films; product ratings, reviews and seasonal promotions; robust search capabilities; technical product information, videos and visuals; a complete list of product offerings and available calibers; a dealer locator tool; and improved WinchesterGear.com store, featuring new items and an enhanced checkout process.

“We have made it a major priority to be a leader in the digital space, which is a major investment worth making,” said Matt Campbell, vice president of sales and marketing. “One of our core values at Winchester is a belief that success comes from continuous improvement and innovation.  Whether it’s finding creative new ways to serve our customers, designing cutting-edge new ammunition products or in this case, providing the very best digital resources possible; innovation is a driving force behind all we do.”

The Winchester Ballistic Calculator features:
• A visual graph that displays for shooters exact placement for their round of choice, with flight shown in increments as small as five yards.
• Precise trajectory for hundreds of rifle, rimfire, shotgun, and handgun cartridges, bullet weights, and ballistic coefficients, including variations for sight-in range, maximum shooting distance, air temperature, crosswind, and even flight time can be put into a shooter’s hand with the Winchester calculator, letting him make useful side-by-side comparisons among five separate rounds.  
• Detailed statistics chart for fine-tuning your shooting to a degree unimagined not all that many years ago. The chart is printable in regular format or in a smaller version that a shooter can apply to his/her rifle stock to provide quick reference in the field.

The Winchester Ballistic Calculator is available as a free download for iPhone and iPad through the Apple iOs app store, and for Android phones and tablets through Google Play.

For more information, go to Winchester.com.

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