Zeiss Announces ‘Spring Into Savings’ Promotion

Michigan elk hunters faced challenging weather and storm-ravaged terrain to harvest 153 elk in 2025. That didn’t deter Bruce Nelson of Hastings, Mich. He applied for an elk license every year Michigan has held a drawing.

The Blaser R8 Professional 2.0 promises to be the modern evolution of the iconic straight-pull rifle. The rifle features a new, ergonomically optimized vertical pistol grip for increased comfort and improved control when firing, and its ambidextrous palm swell fits both right- and left-handed shooters.

Leupold has launched its BX-6 Range HD rangefinding binocular. With fast, accurate ranging capabilities out to 6,000 yards, an advanced ballistics intelligence and precision GPS pinning, the BX-6 Range HD is looking to carve out a space for itself as a feature-rich rangefinding offering.

In the Deep South, Ringo and Max prove the sole purpose in the life of a feist is to hunt squirrels.

Primos, now a Revelyst brand, will continue its 50th anniversary celebration throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today.