About this time last year, Sturm, Ruger & Company, Inc., pledged to donate $2 to the National Rifle Association for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings. Ruger delivered on its promise, and donated some $4 million to NRA earlier this year, in Louisville. The success has inspired the company to raise the bar a peg and extend the promotion—enter the "2.5 Million Gun Challenge."
“Ruger’s continued commitment to supporting the NRA-ILA is outstanding,” said NRA-ILA Executive Director Chris Cox. “The funds raised from this program will help us in both our fight to protect America’s Second Amendment and our effort to educate voters and get them to the polls this crucial election year.”
Both Ruger and Davidson’s/Gallery of Guns—one of the largest independent distributors of Ruger firearms, whom donated $1 for each new Ruger it sold during the challenge—have pledged to extend the challenge period through the end of October 2016, to ensure continued support up until the election. Ruger’s goal is to sell another 500,000 new firearms—totaling $5 million in donations to the NRA-ILA for the 2015-2016 period.
“We believe that everyone in our industry should stand united and fight to protect our Second Amendment rights,” said Davidson’s CEO and President Bryan Tucker. Tucker echoed Cox's message, noting that, “Our participation in the 2 Million Gun Challenge is one of the ways that we continue to support the NRA-ILA and show our leadership in defense of the American Constitution.”
The "2 Million Gun Challenge" is the latest iteration in a series of donation-driven campaigns that the company has announced for the NRA's benefit in recent years. The original "1 Million Gun Challenge" was launched in the spring of 2011, and was a resounding success. The bar keeps getting higher.
“With the support of our loyal consumers, we are not only able to make history again, but we also are showing our support of the NRA-ILA during this critical election year. I want to sincerely thank Bryan Tucker and the Davidson’s organization for joining us in this challenge," said Ruger CEO Mike Fifer. "I hope others follow in their footsteps to create a level of support for our Second Amendment Rights and the NRA-ILA that is contagious,” he concluded.