Ruger Announces "2 Million Gun Challenge" to Benefit NRA

by
posted on June 1, 2015
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
ruger_2_million_gun_f.jpg

Sturm, Ruger & Company, Inc., has pledged to donate $2 to the National Rifle Association for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings. The company has its sights set on reaching a goal of $4 million in donations, all of which are to benefit the NRA Institute for Legislative Action (NRA-ILA).

The "2 Million Gun Challenge" is the latest iteration in a series of donation-driven campaigns that the company has announced for the NRA's benefit in recent years. The original "1 Million Gun Challenge" was launched in the spring of 2011, and was a resounding success. Now the bar has been raised.

"We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell two million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."

Ruger started counting sales upon the conclusion of the 144th NRA Annual Meetings and Exhibits, which were held in Nashville in mid-April. The current campaign will conclude in May 2016, when the 145th Annual Meetings open in Louisville.

For more details about the 2015-2016 "2 Million Gun Challenge" and to track its progress, go to Ruger.com/2Million.

Latest

LEDE Count Some Quail
LEDE Count Some Quail

Count Some Quail, Tally Some Turkeys

The Arkansas turkey season ended in May, but there’s still good reason for hunters and outdoor enthusiasts to keep the birds in mind when they head out to their favorite hiking trail or drive the backroads of The Natural State. Outdoorsmen who scare up coveys of quail are welcome in the survey as well.

2025 Online Firearm Sales Continue to Grow

While nationwide firearm sales have held steady this spring, guns.com is reporting significant growth, surpassing 10-percent year-over-year gun sales growth in the first half of 2025, according to the company's internal data.

#SundayGunday: Henry Special Products Division HUSH

This week on #SundayGunday, we’re checking out the HUSH Series, from Henry’s new Special Products Division, SPD for short.

New for 2025: Federal’s Personal Defense HST .44 Rem. Mag.

Federal Ammunition has recently added a new HST .44 Remington Magnum “Light Magnum” load featuring a specially designed hollow-point bullet, ideal for those seeking HST performance for self-defense with magnum revolvers.

Utah Wildlife Board Updates

The Utah Wildlife Board approved a few new and updated rules, some of which are necessary after recent legislative changes—including the wildlife management area license requirement for certain counties and the new process for regulating hunting guides and outfitters—along with a few other proposals during a public meeting Thursday.

Member's Hunt: A Tale of Two Moose

This month's Member's Hunt comes from John R. Bean of Tucson, Ariz.

Interests



Get the best of American Hunter delivered to your inbox.