Ruger Announces "2 Million Gun Challenge" to Benefit NRA

by
posted on June 1, 2015
ruger_2_million_gun_f.jpg

Sturm, Ruger & Company, Inc., has pledged to donate $2 to the National Rifle Association for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings. The company has its sights set on reaching a goal of $4 million in donations, all of which are to benefit the NRA Institute for Legislative Action (NRA-ILA).

The "2 Million Gun Challenge" is the latest iteration in a series of donation-driven campaigns that the company has announced for the NRA's benefit in recent years. The original "1 Million Gun Challenge" was launched in the spring of 2011, and was a resounding success. Now the bar has been raised.

"We're bringing back the One Million Gun Challenge with a twist," said Ruger CEO Mike Fifer. "Our goal is to sell two million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again."

Ruger started counting sales upon the conclusion of the 144th NRA Annual Meetings and Exhibits, which were held in Nashville in mid-April. The current campaign will conclude in May 2016, when the 145th Annual Meetings open in Louisville.

For more details about the 2015-2016 "2 Million Gun Challenge" and to track its progress, go to Ruger.com/2Million.

Latest

Gamechanger MAIN
Gamechanger MAIN

#SundayGunday: Sierra Bullets GameChanger Ammunition

Get a closer look at Sierra Bullets GameChanger Ammunition, the latest addition to our #SundayGunday series.

First Look: Browning Huntsman Chair

Browning Camping & Hunting Blinds developed the all-terrain Huntsman Chair to deliver the comfort necessary for a long sit.

Alps OutdoorZ Introduces Floating Gun Case

Ideal for float-trip hunters, duck hunters, or anyone who transports their firearms on or around water, the Floating Gun Case calls on high-density floatation foam to prevent firearms from submerging if dropped in deep water.

Antler King’s Fall/Winter/Spring Food Plot Blend Offers All-Season Forage

Fall/Winter/Spring Food Plot Blend from Antler King provides a food source throughout hunting season and beyond, with the protein and energy deer need to stay healthy and grow trophy racks.

Primary Arms Optics Releases SLx 1-10x28mm SFP Rifle Scope

Primary Arms Optics has released its first 1X-10X scope, the SLx 1-10x28mm SFP Rifle Scope, which comes with a choice of two ACSS reticles.

Best Bullets for Black Bear

Hunting black bear in the near future? Before you select your bullet, read on for some in-depth research by contributor Aaron Carter.

Interests



Get the best of American Hunter delivered to your inbox.