Federal Premium has announced that it has surpassed a total of 50 million shotgun shells sold in support of Pheasants Forever, the nation's leading upland habitat conservation organization. The special shells are sold in boxes marked with the Pheasants Forever logo, as part of an on-box royalty program.
The Federal/Pheasants Forever partnership began in 1998 with Federal Premium's Pheasants Forever-labeled Wing-Shok shotgun shell boxes. The program evolved in 2010 with the arrival of Prairie Storm, and grew in 2011 with the announcement of Prairie Storm FS Steel. A portion of the proceeds from each Pheasants Forever logoed box sold goes directly to the group's wildlife habitat efforts.
"Protecting, restoring and enhancing habitat is critical for pheasants and all wildlife," said Ryan Bronson, Director of Conservation for Federal Premium Ammunition. "The forethought that leaders within our company and Pheasants Forever had in creating this successful funding mechanism needs to be celebrated."
All firearms and ammunition sold in the United States contribute to conservation through the 11 percent federal Pittman Robertson excise tax. Federal Premium’s parent company Vista Outdoor paid $83.9 million to that fund in fiscal year 2016.
"The on-box royalty program created between Federal Premium Ammunition and Pheasants Forever has contributed immensely to the organization’s 14.1 million acres of wildlife habitat conservation impacts,” stated Howard Vincent, president and CEO of Pheasants Forever, Inc. “Pheasants Forever encourages its members and all upland hunters to purchase Wing-Shok and Prairie Storm ammunition in an effort to reach the next milestone of 100 million rounds, while continuing to support one of the finest conservation partnerships in North America."