While SHOT Show is an unmatched showcase for very the latest hunting gear, a few enduring legacy companies prove that clever startup brands don’t have a monopoly on great ideas. One such is Woolrich, which started as a woolen mill and dry goods maker 186 years ago. Still operating in its long-time hometown of Woolrich, Pa., the firm is now owned by the eighth generation of the founding family.
Woolrich has grown to become a clothing giant, producing work, casual and sport attire for every imaginable purpose. Even so, it remains true to its roots. While showing me the handsome Sportmen’s Collection, Woolrich’s Randy Carlson said that about 20 percent of their male customers by outdoors product. If it’s all as cool as the samples I saw there, it’s not hard to understand why that’s the case. The Sportsmen’s Collection boasts all-natural fibers and distinctive retro styling, but with an updated fit and modern comfort technology. It may not pass for what’s now known as “extreme” gear, but the canvas, suede and buffalo-plaid vests and jackets sure were extremely appealing to me, and it wouldn’t surprise if they prove way more durable than stuff made from modern “miracle” fabrics.
Right here at the big show in Sin City, I couldn’t help but envision myself being the best-dressed hunter in the woods. To conjure up your own clothes-do-make-the-man inspirations, check it all out here.