The Overall Vendor of the Year is Cabela's highest merchandising vendor award across all categories and departments. Winchester was chosen from more than 3,500 merchandise suppliers for superior performance, partnerships and overall contribution to the company.
“Receiving this prestigious award from Cabela’s has been a privilege,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. “It means a great deal to us for our innovative products, outstanding execution and strategic partnerships to be recognized from such an exceptional company. We are also humbled by this award considering the world-class vendors that contribute to the success of Cabela’s."
“These vendors not only share Cabela’s commitment to innovation and quality products, but also demonstrate the collaboration needed for a great partnership,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “Cabela’s is pleased to show these outstanding partners our appreciation by presenting these awards.”