Winchester Announces Rooster XR

by
posted on January 9, 2014
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Winchester has given upland hunters what should be a popular new ammunition offering with the introduction of its new Rooster XR.

Featuring the same Shot-Lok Technology found in the company's already announced Long Beard XR, Rooster XR is designed to deliver more consistent and tighter patterns at longer ranges. It also produces deeper penetration and extreme knockdown power. The company crafted the load for upland hunters that expected to experience challenging shots in difficult conditions.

"Rooster XR is the most innovative Winchester pheasant load ever developed," said Brett Flaugher, vice president of sales, marketing and strategy for Winchester Ammunition. "We are thrilled to get this product in the hands of upland hunters, as they will immediately recognize a difference and instantly aspire to be successful, especially when challenging shots are taken into account."

Shot-Lok Technology is a hardened resin that eliminates air space around the pellets, preventing movement and ultimately leading to virtually no pellet deformation.

As the shot is fired, the resin fractures, forming a micro-buffer as the shot pattern leaves the gun barrel-the pellets remain round and fly straighter and tighter resulting in highly consistent payloads and devastating knockdown at longer ranges.

Shot-Lok Technology Features:

• Protects shot during in-bore acceleration
• Shot launches from barrel near perfectly round for extremely tight long-range patterns
• Greater penetration over standard lead loads beyond 50 yards
• Devastating terminal on-target performances

For more information, go to Winchester.com.

Latest

Ledemule Deer Foundation Delivers
Ledemule Deer Foundation Delivers

MDF Invested $48.3 Million for Conservation in 2025

The Mule Deer Foundation (MDF) mobilized a total of $48.3 million for mule deer and black-tailed deer in 2025, its second-best year on record. Across 153 projects in 17 states, MDF helped restore more than 537,000 acres of critical wildlife habitat, benefitted 129 deer herds and eliminated or converted 149 miles of hazardous fence to restore safe movement corridors for wildlife.

Behind the Bullet: .17 Mach 2

Ever heard of the .17 Mach 2? Go behind the scenes on this hot little rimfire round with resident ammo guru Phil Massaro.

Tuo Curates Specialized Turkey Hunting Collection

For the 2026 spring season, Tuo has architected a technical system specifically curated to meet the demands of turkey hunters. While engineered for maximum versatility, the Tuo ecosystem has developed a particular following in regions where the early season isn't defined by green leaves and lilac blooms, but by the high-contrast skeletal timber and grey-scale of the early spring woods.

New for 2026: Savage Model 110 Rimfire

Savage Arms has expanded its Model 110 family of rifles into the rimfire world. Long loved by generations of hunters, the classic Model 110 will now include a number of full size, .22 Long Rifle offerings, making up the new Model 110 RF line.

Snow Goose Science: Hunting Tips from the Pros

Want to drop more snow geese during conservation season? Check out these tips, straight from the pro guides at Central Missouri Wildlife.

New for 2026: Apex Ammunition 28-Gauge SmallTown Hunting TSS Turkey Blend

Apex Ammunition is now offering a 28-gauge load in its SmallTown Hunting Blend line of turkey ammunition.

Interests



Get the best of American Hunter delivered to your inbox.