“premium”

Philip Massaro writes a glowing encomium of his father's favorite little rimfire—the Ruger 10/22.

Okay, here’s a “too long, didn’t read” option for you: I like this binocular. No, I love this binocular. After testing the SIG ZULU6 on two pronghorn hunts and over the course of an entire season looking for blacktail deer in Oregon’s coastal range, I’ve concluded that I’m not glassing or hunting without it until something better comes along.

The lightweight precision rifle for long-range hunters blends tactical adjustability with a classic Monte-Carlo design and cutting-edge titanium action.

Federal’s new 7mm Backcountry produces magnum-like ballistics from a 20-inch barrel thanks to new case and powder technology.

Hunters in Louisiana will be able to utilize Federal Premium’s innovative Firestick technology during 2025 fall hunting seasons after the Louisiana Wildlife and Fisheries Commission recently approved regulation changes.

CVA has announced its new Optima V3 muzzleloader, building on the company's standard Optima platform with modern upgrades for versatility and performance. The redesigned CVA Optima fills the sweet spot between CVA’s entry-level Wolf and premium Accura models—offering enhanced features without the premium price tag.

Primary Arms Optics is excited to announce the release of the new PLxC 1-8x24mm Second Focal Plane (SFP) Compact Rifle Scope, now equipped with the illuminated ACSS NOVA 5.56/.308 Fiber Wire Reticle.

Excalibur Crossbow has introduced the Hybrid X, merging Excalibur's recurve durability with an all-new InnerDrive compound cam system.

Christensen Arms has unveiled the Evoke .375 H&H, the newest addition to its esteemed Evoke rifle series. Chambered in the legendary .375 Holland & Holland Magnum, this rifle is the ultimate choice for hunters chasing the biggest and most dangerous game around the globe.