Mathews Archery has announced the introduction of its new Bow Builder. The new custom shop allows consumers to choose from six different finishes and a bevy of string, cable and damper color configurations to create a unique bow build.
Mathews Archery proprietor Matt McPhearson has never stood idly on past merits. He’s a natural innovator, as seen in his once-revolutionary Solo Cam bows that dominated the hunting market for nearly two decades. His company’s new bow, the No Cam, aims to correct perhaps the Solo Cam’s only flaw—notably a relatively new term created by Mathews competitors called nock travel.