“the shot”

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.

Revenge is a dish best served immediately.

Get a closer look at the history of Melvin Forbes and his now legendary rifle with this video from our friends at American Rifleman.

The 828U has been one of the year's hottest new releases, and that's a big part of the reason our friends at American Rifleman made it an NRA Gun of the Week.

The powerful, big-bore "Texan" from AirForce Airguns features a two-stage trigger that releases a sizable burst of air from its 490cc removable and refillable air tank, driving .457-cal. projectiles in excess of 1000 fps. It's purported to be the most production air rifle on the market. But does that claim hold water? Find out with in the video embedded above, as American Rifleman's Christopher Olsen hosts the latest episode of NRA's Gun of the Week.

Small-game hunters and everyone else who appreciates an accurate, easy-to-carry, semi-auto pistol chambered for .22 LR will want to check out the Victory just introduced by Smith & Wesson.

There's no doubt about it, Winchester's Shot-Lok technology has been a full-fledged revolution. Though originally designed with turkeys in mind, the concept has expanded to upland loads and, for 2016, will enter a not-so-feathered market. Coyotes, hogs and varmints the world over will be testing their luck against Varmint X shotshells going forward.

You've heard of air rifles, we suspect. And you've certainly heard of crossbows. But have you heard of an airbow? Up until this week, we hadn't either—until SHOT Show 2016's Media Day at the Range.

The Winchester brand has had no shortage of new surprises for its consumers—like the new Varmint X shotshell—but, as SHOT Show 2016 kicks into high gear, the company will also begin a year-long celebration. Oliver F. Winchester introduced his now legendary brand to the world in 1866—and so, in 2016, Winchester celebrates 150 years of success.