“brand”

Bushnell's AR Optics line of riflescopes has become known for its combination of reliability and affordability. For 2017, the company has expanded the AR Optics brand to include an offering for the many hunters and shooters who have discovered 6.5 Creedmoor—the AR Optics 4.5-18x 40mm Creed Riflescope.

Get a closer look at the Syren XLR5 Waterfowler, the latest addition to our #SundayGunday series.

A brand-new Mauser for less than $700? That's what hunters get with the M18. The rifle features a new action from Mauser that has a full-diameter bolt, three-position safety, adjustable trigger and polymer, double-stack detachable box magazine that holds five rounds.

Leupold’s brand new laser rangefinding binocular, the RBX-3000 TBR/W, boasts the ability to measure distances as great as 3,000 yards with the company’s True Ballistic Range/Wind (TBR/W) technology.

2019 marks the biggest new-product launch in Pelican’s history with 10 brand-new sizes introduced in the company’s Vault lineup. With eight new cases specifically designed for small pistols, rifles and shotguns, Vault cases have a push-and-pull latch system and offer secure storage solutions for a wide variety of gun owners.

Get a closer look at the Bill Wilson Ranch Rifle, the latest addition to our #SundayGunday series.

An offhand remark plants a seed that launches a yearlong collaboration.

Savage’s new Renegauge semi-automatic shotgun is freshly designed from the screws up by in-house engineers with a proprietary gas-piston operating system and stocks that can be adjusted to custom-fit virtually any shooter.

Nathan Robinson, from Winchester, shows off the brand's AA Diamond Grade, at the 2020 SHOT Show Media Day.