“terminal”

With the push of a button, the new Eliminator 6 laser rangefinding riflescope ranges out to 2,000 yards and displays the distance to the target, exact aiming point and wind data.

Benelli's Performance Shop is known for turning out firearms that go far beyond even the already lofty level of the company's products. Now, the Performance Shop has turned its considerable resources toward a hunter favorite: the Benelli Ethos.

With the introduction of Federal Premium's HammerDown ammo, lever-action hunters have a cartridge designed specifically to maximize their effectiveness in the field.

Winchester's new Deer Season XP Copper Impact bullet is designed for rapid expansion upon impact. Its engineered hollow-point cavity delivers excellent terminal performance, and the solid copper bullet increases weight retention over standard jacketed lead-core bullets.

Late in 2015, Browning shocked the industry with the announcement that it would be offering its own line of ammunition.

Big-game hunters seeking Swift Bullets in factory-loaded cartridges got a boost earlier this month with the formal unveiling of Swift High Grade Ammunition. Rather than relying on component sales or other ammo makers loading its projectiles, Swift wants to ensure that ready supply is there to meet demand for factory rounds bearing A-Frame, Scirocco II and new Break-Away Solid projectiles.

Just days before the annual NASGW showcase, Hornady has rolled out its new-for-2016 product announcements. Chief among them, as far as hunters are concerned, is the upcoming Hornady Precision Hunter line.

The iconic company is introducing a new generation of ammo for a new generation of hunters and shooters in the 21st century.