“technology”

There's no doubt about it, Winchester's Shot-Lok technology has been a full-fledged revolution. Though originally designed with turkeys in mind, the concept has expanded to upland loads and, for 2016, will enter a not-so-feathered market. Coyotes, hogs and varmints the world over will be testing their luck against Varmint X shotshells going forward.

The folks at Hoppe's—who know a thing or two about keeping guns working—have devised an on-the-go cleaning solution.

The folks at Leupold have always prided themselves on helping hunters get afield earlier and longer than ever, and for 2016 they're finally putting a name to the technology that makes their optics so darn handy in low-light situations.

Winchester Ammunition has announced that, at long last, it will be offering its popular Long Beard XR turkey loads in 20-gauge.

When it's cocked, the Ravin R15 crossbow measures a mere 6 inches wide from axle to axle, yet it launches a 400-grain arrow at 425 fps.

Mathews Archery has announced the release of its new Triax bow, designed to be compact, exceptionally quiet and vibration-free.

Winchester has introduced their new Xtended Range Bismuth shotshells in 3-inch 12-gauge, loaded with 1 5/8 ounces of No. 5 Bismuth shot, at a muzzle velocity of 1,200 fps.

In an age where alternative forms of camo are sprouting up everywhere, the all-new Realtree Edge camo pattern embraces the distinctive qualities designed to disrupt the human form with realistic natural elements commonly found in the outdoors.

The Savage Model 110 Storm is a long-action, all-weather rifle chambered in the venerable .30-’06 Sprg., boasting the newest revelation from Savage: AccuFit, a synthetic stock design that allows shooters to customize both the rifle’s length of pull and comb height quickly and easily while in the field with only a Phillips-head screwdriver.