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Ruger has debuted its Ruger American Rifle Generation II, an update to the American-made rifle with customer feedback in mind.

Browning has introduced its X-Bolt 2 rifle, represented here by the X-Bolt 2 Speed submodel. Building on the success of the company's original X-Bolt, the gun brings a number of new features to the table to further enhance the shooting experience.

During the 2023 NRA Annual Meeting, Winchester debuted its 400 Legend cartridge in its Power Point line, as a beefier straight wall alternative to its flagship 350 Legend.

Henry has unveiled its Lever Action Supreme Rifle, a sub-MOA capable lever gun with a match-grade trigger.

Featuring a shortened barrel, reduced-length magazine tube and a lightweight carbon-fiber stepped rib, the new Montefeltro Ultra Light weighs 6.3 pounds for the 12-gauge model and 5.3 pounds for the 20-gauge model.

Benelli's Performance Shop is known for turning out firearms that go far beyond even the already lofty level of the company's products. Now, the Performance Shop has turned its considerable resources toward a hunter favorite: the Benelli Ethos.

Real Avid has debuted a new self-contained firearm cleaning kit, housed in an O-ring sealed, clamshell workstation.

Burris' new model of the Veracity PH promises to take the company's wildly popular optic to an all new lever. Utilizing the PEK (Programmable Elevation Knob) system, the optic attempts to bring a whole new level of precision to the field.

Rock River Arms has introduced its first .17 HMR-chambered AR-platform rifle. With standard AR-furniture and ergonomics, the Rock River Arms .17 HMR is not only immediately familiar to fans of the platform, it is customizable with all the usual AR-style upgrades and parts.