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The 828U has been one of the year's hottest new releases, and that's a big part of the reason our friends at American Rifleman made it an NRA Gun of the Week.

Our friends at American Rifleman recently took a closer look at the ETHOS in an episode of American Rifleman TV.

It's safe to say that the Benelli ETHOS was well-received. Heck, we gave it a Golden Bullseye Award for Shotgun of the Year. So it wasn't much of a surprise when Benelli continued to flesh out the ETHOS line last year with the introduction of a 20-gauge variant. For 2016, the company took things a step further and releasing a 28-gauge ETHOS.

With its Schnabel fore-end, beautiful AA-Grade satin walnut furniture and engraved color-case-hardened receiver, the new Franchi Instinct LX over/under is a shotgun of class, featuring a vented rib, auto-ejectors, a fiber-optic front sight and smooth handling ergonomics.

Benelli’s new 828U Sport over/under shotgun is based on the company’s revolutionary 828U platform with its patented, innovative steel locking plate and streamlined receiver. It features an integrated adjustment capability using a combination of small weights in the buttstock, allowing users to balance the shotgun to their preferred shooting style.

This year marks the inaugural offering of Franchi’s Companion Series celebrating the bond between gundog and hunter via detailed engravings on one of the company’s popular shotguns, with the Labrador Retriever featured on the Affinity 3 leading off the pending annual series.

Get a closer look at the Franchi Instinct LX, the latest addition to our #SundayGunday series.

Nathan Robinson, from Winchester, shows off the brand's AA Diamond Grade, at the 2020 SHOT Show Media Day.

Get a closer look at the Franchi Instinct SLX, the latest addition to our #SundayGunday series.