“industry”

Weatherby, Inc. has announced the launch of its new "Women of Weatherby" Name Your Rifle sweepstakes. The company is looking for a name for its new rifle—which will be offered in limited calibers, and will be the industry's first rifle designed for women, by women—and it's turning to consumers for a little help.

The founder of Crimson Trace, Lew Danielson, has officially announced his retirement. Danielson—winner of our 2015 NRA Golden Bullseye Pioneer Award—co-founded Crimson Trace in the backroom of an Oregon machine shop in 1994. It eventually grew into one of the industry's more renowned companies, and recently sold to Smith & Wesson for $95 million.

There have been many visionaries in the firearms industry—the John Brownings and the Peter Paul Mausers—but we firmly believe that if for nothing other than the .357 Mag. and .44 Mag., Elmer Keith deserves inclusion into that group. The .357 Magnum is a sound and useful design, one that will continue to be enjoyed by shooters and hunters alike for decades to come.

The surge in popularity of bowhunting brought the use of deer based scents to the forefront. We now have a multi-million dollar industry based on deer pee. Over 60 companies produce and sell deer urine and gland based attractants in one form or another. Unfortunately, everything is not rosy in the world of cervid secretions.

Federal Premium re-entered the muzzleloader projectile market in a big way last year, with the introduction of its revolutionary Trophy Copper Muzzleloader Bullet. Featuring the company's innovative B.O.R. (Bullet Obturating Ramp) Lock MZ system, the new submission was crafted to provide top-notch accuracy in a non-sabot design. It served as a game changer for the industry, and Federal hasn't slowed pace: in 2016, the folks in Anoka will be rolling out a lead version. Here are five things you need to know.

The Franchi Intensity, in many ways, delivers on its name. It capitalizes on some of the industry’s most respected technologies to reliably harness the most powerful shotshell payloads, and it does so in a slim, attractive package that betrays its middle-of-the-road price point. Hard to argue with any scattergun that offers both versatility and value.

After rolling it out for industry insiders at SHOT Show 2016, Browning has officially launched its new Sound Shield shooting glasses, which have an added feature that hunters and shooters should enjoy: Ear plugs stored on a retractable cord in the end of the ear pieces. If you've got your eyes, you've got your ears.

Crimson Trace is offering two lucky consumers the chance to practice their shooting skills and learn from some of the industry's best on an all-expenses-paid trip to the Gunsite Academy 250 Defensive Pistol Course with Crimson Trace laser sights in Richmond, Va. Entry into the "Shooting Skills Sweepstakes" is free and open to anyone, age 21 and over. It's open now and ends Aug. 10.