“first look”

Hornady’s new V-Match ammo blends the uniformity, aerodynamics and accuracy of the ELD-X and ELD Match lines with a thinner jacket which results in near-explosive expansion.

Leupold has launched its BX-4 Pro Guide HD Gen 2 binocular line. The new line is an upgrade over its predecessor in both form and function, taking advantage of high-quality glass and improved lens coatings to deliver the resolution, clarity and glare reduction diehard hunters and shooters demand.

New for 2024, CCI has extended the Pest Control Shotshell line to include an offering for the 10mm Auto cartridge, featuring 105 grains of No. 9 shot.

Firearms manufacturers are rolling out new hunting rifles for 2024 at the annual SHOT Show in Las Vegas and we’re giving you a close-up look at the best of the class.

Weighing in at a light 5.8 pounds and measuring 9.5 inches wide, the new Invader M1 is equipped with Wicked Ridge’s ACUdraw Cocking Device for effortless cocking, a lighted Pro-View 400 scope and is made in America.

If you are a bowhunter that demands consistency and accuracy, the five-point straightness check used to confirm Easton's new Match Grade Pro Shop Series arrows is hard to ignore.

Traditions Performance Firearms has introduced its Ram-T Rod. This ramrod makes loading in the field or at the range a breeze thanks to an improved, easy to use system.

The new TenPoint TRX 515 shoots an industry-leading 515 fps, features a new twin riser that diminishes weight and reduces flex by 70 percent, and measures just 29 inches in length and 6 inches wide when cocked.

Equipped with an opaque green polymer tip, a sleek ogive and boattail, Remington’s new Premier CuT ammunition will give monometal terminal performance in a conformation perfect for all hunting ranges.