“reduction”

Every hunter who has struggled to obtain accurate readings with a laser rangefinder should appreciate Nikon’s Monarch 7i VR. Featuring the same Vibration Reduction technology Nikon uses in its VR camera lenses, the 7i VR is about half the size of a box of ammo and weighs less than 8 ounces.

Leupold has launched its BX-4 Pro Guide HD Gen 2 binocular line. The new line is an upgrade over its predecessor in both form and function, taking advantage of high-quality glass and improved lens coatings to deliver the resolution, clarity and glare reduction diehard hunters and shooters demand.

WildEar has introduced the FieldEarz electronic earplug, incorporating audio signal processing and design technologies to deliver performance, comfort, and sound quality.

It's not an exact science, but figure on shooting several boxes of ammo and running through dozens of cleaning patches to break in a new rifle barrel.

Although just 1.75-inch long, Federal’s new Shorty shotshells offer similar patterns, energy and accuracy as full-size counterparts, and are perfect for teaching new hunters how to handle a full-sized shotgun.

Whether an experienced marksman or a new shooter however, chances are you'd like to feel that rifle bite a little less. If so, FalconStrike is here to help.

All shooters and hunters are aware they need hearing protection to help prevent hearing loss, with custom-fit products often representing the upper-end of this market. With this in mind, WildEar has debuted its own custom-fit hearing protection called EarzOn.

Silencer Central has partnered with Buck Commander to release the Buck 30, a .30-caliber suppressor designed for deer and big-game hunting that is laser welded for precision and durability, and is priced at only $699.