“prime”

Bushnell's new top-of-the-line Forge 15x56mm binocular has ED Prime glass elements with the company’s Ultra Wide Band anti-reflection coating, as well as the company’s EXO Barrier coating on exterior lenses to repel moisture, oils, dust and debris.

Pheasant country and prime agricultural areas tend to go hand-in-hand, so this time of year many farmers encounter nests while discing the earth or mowing fields. Unfortunately the hens' instinct is to sit tight and wait out the threat—not the best strategy with a tractor bearing down on you.

July is prime time to hone your bow-shooting skills and experiment with new equipment. This means 3-D shooting, betting your buddies on shots and seeing if you can hit the bullseye clear across the yard. It’s all good fun and great practice—provided you keep it applicable to bowhunting.

While U.S. upland bird seasons are closed by March, this month is prime time for quail hunting in some parts of sunny Mexico, particularly for the black-throated bobwhite variety found throughout the Yucatan Peninsula. NRA Outdoors, a service that organizes hunting and fishing excursions specially tailored to NRA members, offers an intriguing three-day hunt in Yucatan’s rural northern coastal plain, not far from the tourist mecca of Cancun. A party of six American hunters, including NRA Outdoors chief Greg Ray and Editorial Director John Zent, found the welcome there to be as warm as the weather, the birds were abundant, and the shooting downright excellent.

To avoid bumping deer from prime hunting locations, place stands at night when the deer are away from their beds.

Bird seasons are months away, but right now is prime time for getting your dog back into the swing of things. Make the most of it by having the right gear on hand.

Just in time for the prime migration, our guy caught up with Duck Commander general manager Justin Martin to learn the tricks the pros use to fill their straps.

Asia’s Gobi Desert, with its barren, waterless landscape, isn’t exactly what most would consider a prime hunting locale. But hidden amongst the hills and rocks are some of the most unique game species in the Eastern Hemisphere.

Bushnell introduces five new laser rangefinder models, which feature an all-glass optical system, an improved LCD display and are engineered to be up to two times brighter than competitive models in their class.